SKULLCANDY PRESENTS IDENTITY FESTIVAL

FOR IMMEDIATE RELEASE

August 12, 2011

MUSIC SAVES LIVES ANNOUNCES A NEW LIFE SAVING TECHNOLOGY BASED INITIATIVE CALL

“YOUR IDENTITY CAN SAVE” AS THEY EMBARK ON A TEN DAY TOUR WITH THE “SKULLCANDY PRESENTS IDENTITY FESTIVAL” AND KEVIN LYMAN’S UNITE THE UNITED FOUNDATION AUCTIONS 4 PAIR OF VIP PACKAGES TO RAISING FUNDS AND AWARENESS;

Starting in Miami August 25th MUSIC SAVES LIVES will be reaching out with a new QR technology initiative that will allow web enabled smart phones to scan and be given information about how to register for the national bone marrow program to save those with leukemia and other blood disorders that need marrow transplants.  Music Saves Lives has partnered with DKMS Americas to facilitate the best on-line registration process.   The QR scan code will be placed in many locations at the festival.  Well-known artist Mike Oncley has designed a limited edition t-shirt with the QR code that will be available only on the 10 tour dates.   Music Saves Lives has a goal to register 10,000 over the ten tour dates, a reasonable goal based on the expected 3-400,000 expected attendees.

To help in covering costs for the festival 4 pair of VIP packages were designed to auction with Unite the United.  Kevin Lyman, founder of the 15 year running Vans Warped Tour, started Unite the United to help.

Music Saves Lives has focused its main efforts on blood donation and marrow registration, reaching out by sharing facts and educating at music tours nationwide.   MSL began in 2006 and has reach out to more than 2 million youth blood donors and registered over 15,000 for the marrow program saving 12 people with leukemia.  

To find out more about www.musicsaveslives.org

Information about Unite The United and the VIP packages can be found at: www.unitetheunited.com 

Information about the SkullCandy Presents the Identity Festival can be found at: www.idfestival.com

Information about DKMS Americas can be found at: www.dkmsamericas.org