Saturday, August 13, 2011
Friday, August 12, 2011
SKULLCANDY PRESENTS IDENTITY FESTIVAL
FOR IMMEDIATE RELEASE
August 12, 2011
MUSIC SAVES LIVES ANNOUNCES A NEW LIFE
SAVING TECHNOLOGY BASED INITIATIVE CALL
“YOUR IDENTITY CAN SAVE” AS THEY EMBARK ON
A TEN DAY TOUR WITH THE “SKULLCANDY PRESENTS IDENTITY FESTIVAL” AND KEVIN
LYMAN’S UNITE THE UNITED FOUNDATION AUCTIONS 4 PAIR OF VIP PACKAGES TO RAISING
FUNDS AND AWARENESS;
Starting in Miami August 25th MUSIC SAVES LIVES will be
reaching out with a new QR technology initiative that will allow web enabled
smart phones to scan and be given information about how to register for the
national bone marrow program to save those with leukemia and other blood
disorders that need marrow transplants.
Music Saves Lives has partnered with DKMS Americas to facilitate the
best on-line registration process.
The QR scan code will be placed in many locations at the festival. Well-known artist Mike Oncley has
designed a limited edition t-shirt with the QR code that will be available only
on the 10 tour dates. Music
Saves Lives has a goal to register 10,000 over the ten tour dates, a reasonable
goal based on the expected 3-400,000 expected attendees.
To help in covering costs for the festival 4 pair of VIP
packages were designed to auction with Unite the United. Kevin Lyman, founder of the 15 year
running Vans Warped Tour, started Unite the United to help.
Music Saves Lives has focused its main efforts on blood
donation and marrow registration, reaching out by sharing facts and educating
at music tours nationwide.
MSL began in 2006 and has reach out to more than 2 million youth blood
donors and registered over 15,000 for the marrow program saving 12 people with
leukemia.
To find out more about www.musicsaveslives.org
Information about Unite The United and the VIP packages can
be found at: www.unitetheunited.com
Information about the SkullCandy Presents the Identity Festival
can be found at: www.idfestival.com
Information about DKMS Americas can be found at: www.dkmsamericas.org
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