SKULLCANDY PRESENTS IDENTITY FESTIVAL

FOR IMMEDIATE RELEASE

August 12, 2011

MUSIC SAVES LIVES ANNOUNCES A NEW LIFE SAVING TECHNOLOGY BASED INITIATIVE CALL

“YOUR IDENTITY CAN SAVE” AS THEY EMBARK ON A TEN DAY TOUR WITH THE “SKULLCANDY PRESENTS IDENTITY FESTIVAL” AND KEVIN LYMAN’S UNITE THE UNITED FOUNDATION AUCTIONS 4 PAIR OF VIP PACKAGES TO RAISING FUNDS AND AWARENESS;

Starting in Miami August 25th MUSIC SAVES LIVES will be reaching out with a new QR technology initiative that will allow web enabled smart phones to scan and be given information about how to register for the national bone marrow program to save those with leukemia and other blood disorders that need marrow transplants.  Music Saves Lives has partnered with DKMS Americas to facilitate the best on-line registration process.   The QR scan code will be placed in many locations at the festival.  Well-known artist Mike Oncley has designed a limited edition t-shirt with the QR code that will be available only on the 10 tour dates.   Music Saves Lives has a goal to register 10,000 over the ten tour dates, a reasonable goal based on the expected 3-400,000 expected attendees.

To help in covering costs for the festival 4 pair of VIP packages were designed to auction with Unite the United.  Kevin Lyman, founder of the 15 year running Vans Warped Tour, started Unite the United to help.

Music Saves Lives has focused its main efforts on blood donation and marrow registration, reaching out by sharing facts and educating at music tours nationwide.   MSL began in 2006 and has reach out to more than 2 million youth blood donors and registered over 15,000 for the marrow program saving 12 people with leukemia.  

To find out more about www.musicsaveslives.org

Information about Unite The United and the VIP packages can be found at: www.unitetheunited.com 

Information about the SkullCandy Presents the Identity Festival can be found at: www.idfestival.com

Information about DKMS Americas can be found at: www.dkmsamericas.org

JENNI ALPERT AND THE BLOOD DRIVEN TOUR TO SUPPORT MUSIC SAVES LIVES

Emerging pop songstress Jenni Alpert, whose sultry voice, honest songwriting and soothing melodies grab listeners in every corner, is now touring the country on the Blood Driven Tour presented by Music Saves Lives to help raise awareness and encourage blood donations. The Blood Driven Tour includes supportive live performances during the day at blood drives, all free and open to the public, as well as extended sets of music at local venues in the evening. Jenni Alpert will be joined on the tour by drummer Corey Coverstone and together they will perform and speak on the value of donating blood to save a life, and encourage action reaching over 8,000 blood donors in person and virally. 

Music Saves Lives is the bridge between music, entertainment and important life-saving causes. As a recognized 501(c)(3) organization, MSL has focused efforts on blood donation and the bone marrow registry, reaching out by sharing facts, educating and empowering youth. Their goals are simple and their action is incredibly effective. “Saving Lives Has Never Sounded So Good™!” For more information please visit http://www.jennialpert.com and http://www.musicsaveslives.org.

Free Song Download from Jenni Alpert:
http://soundcloud.com/jenni-alpert/sweet-talk-1

TOUR DATES //
June 29th ~ San Diego, CA9PM: 710 Club . 710 Garnet Ave . San Diego, CA

June 30th ~ Pomona, CANOON: Citrus College Blood Drive . 1000 W Foothill Blvd . Glendora, CA
5PM: Loftbeats . 262 W Second St #4 . Pomona, CA 

July 1st ~ Glendale, AZ NOON: University of Phoenix Stadium . 1 Cardinals Dr . Glendale, AZ

July 2nd ~ Scottsdale, AZ10AM: Scottsdale Center for the Performing Arts . 7380 East 2nd St . Scottsdale, AZ

July 3rd ~ Palmdale, CANOON: Palmdale Blood Drive (Wal-Mart) . 37140 47th St . Palmdale, CA
5PM: Butler's Coffeehouse . 40125 10th St West Palmdale, CA

July 5th ~ San Tan Valley/Gilbert, AZNOON: Banner Ironwood Hospital . 37000 N Gantzel Rd . San Tan Valley, AZ
5PM: Bergies Coffeehouse . 309 North Gilbert Rd . Gilbert, AZ

July 6th ~ Flagstaff, AZ2PM: Save Our Summer Blood Drive (Safeway) . 4910 Hwy 89 . Flagstaff, AZ 
6PM: The Green Room . 15 North Agassiz St . Flagstaff, AZ

July 7th ~ Denver, CO7:30PM: The Walnut Room . 3131 Walnut St . Denver, CO

July 8th ~ Denver, CONOON: Denver Children's Hospital . 13123 East 16th Ave . Aurora, CO
8PM: Cervantes . 2637 Welton St . Denver, CO

July 10th ~ Seattle, WA11AM: Alaska & 47nd W Seattle Blood Drive . 47nd West . Seattle, WA
8PM: Central Saloon 207 1st Ave . Seattle, WA

July 11th ~ Seattle, WA11AM: Center at the Central Location . 921 Terry Ave . Seattle, WA

July 12 ~ Springfield/Portland, ORNOON: Island Park Blood Drive . 200 West B St . Springfield, OR
6PM: Mississippi Music Venue . 3552 N Mississippi Ave . Portland, OR

July 14th ~ Sacramento, CA1PM: Mid Town Center . 1608 Q St . Sacramento, CA
6PM: Luna’s Café . 1414 16th St . Sacramento, CA 

July 17th ~ Ventura, CA7:30PM: Zoey's . 185 East Santa Clara St . Ventura, CA

July 19th ~ Los Angeles, CA7PM: Room 5 . 143 La Brea Blvd . Los Angeles, CA

July 20th ~ San Diego, CA9PM: 710 Club . 710 Garnet Ave . San Diego, CA

August 11th ~ San Francisco, CANOON: UCSF Hospital Children’s Floor . 505 Parnassus Ave . SF, CA

August 12th ~ Chico, CA1PM: Blood Source Center . Chico, CA (www.jennialpert.com for more info)

August 14th ~ San Francisco, CA8PM: Hotel Utah . 500 4th St . SF, CA



A few years ago Jenni Alpert, who was adopted at age four, reunited with her biological family. She discovered that her cousin had red blood cell aplasia and was surviving from weekly blood transfusions. After losing her adopted father to cancer at a young age and watching him struggle with the need for blood, Jenni spent the next few years helping her cousin through some of his hardest days. During that period she learned a lot about the value of donating blood and bone marrow. A few years later Jenni hooked up with Music Saves Lives who created a program of running blood drives and giving music away as perks to people to help raise awareness and encourage blood donations. With the Blood Driven Tour, Jenni will assist Music Saves Lives in spreading their message through music and song, helping folks feel more at ease while they are donating their blood with a little entertainment. 

http://www.jennialpert.com
http://www.musicsaveslives.org