SKULLCANDY PRESENTS IDENTITY FESTIVAL

FOR IMMEDIATE RELEASE

August 12, 2011

MUSIC SAVES LIVES ANNOUNCES A NEW LIFE SAVING TECHNOLOGY BASED INITIATIVE CALL

“YOUR IDENTITY CAN SAVE” AS THEY EMBARK ON A TEN DAY TOUR WITH THE “SKULLCANDY PRESENTS IDENTITY FESTIVAL” AND KEVIN LYMAN’S UNITE THE UNITED FOUNDATION AUCTIONS 4 PAIR OF VIP PACKAGES TO RAISING FUNDS AND AWARENESS;

Starting in Miami August 25th MUSIC SAVES LIVES will be reaching out with a new QR technology initiative that will allow web enabled smart phones to scan and be given information about how to register for the national bone marrow program to save those with leukemia and other blood disorders that need marrow transplants.  Music Saves Lives has partnered with DKMS Americas to facilitate the best on-line registration process.   The QR scan code will be placed in many locations at the festival.  Well-known artist Mike Oncley has designed a limited edition t-shirt with the QR code that will be available only on the 10 tour dates.   Music Saves Lives has a goal to register 10,000 over the ten tour dates, a reasonable goal based on the expected 3-400,000 expected attendees.

To help in covering costs for the festival 4 pair of VIP packages were designed to auction with Unite the United.  Kevin Lyman, founder of the 15 year running Vans Warped Tour, started Unite the United to help.

Music Saves Lives has focused its main efforts on blood donation and marrow registration, reaching out by sharing facts and educating at music tours nationwide.   MSL began in 2006 and has reach out to more than 2 million youth blood donors and registered over 15,000 for the marrow program saving 12 people with leukemia.  

To find out more about www.musicsaveslives.org

Information about Unite The United and the VIP packages can be found at: www.unitetheunited.com 

Information about the SkullCandy Presents the Identity Festival can be found at: www.idfestival.com

Information about DKMS Americas can be found at: www.dkmsamericas.org

DKMS and Music Saves Lives Create a Worldwide Partnership to Save Lives

For Immediate Release


DKMS and Music Saves Lives are reaching out worldwide to help in registering youth for the marrow program.


The DKMS mission is to save lives by recruiting bone marrow donors for leukemia patients. More than 22,000 DKMS donors have helped save lives by donating their bone marrow. DKMS is the largest bone marrow donor center in the world with nearly 2.5 million registered donors. However, there are still thousands of patients who cannot find their donor match. DKMS will continue to recruit bone marrow donors until every patient gets a second chance at life.


Music Saves Lives has been a huge source for reaching youth and educating about the importance of registering for the marrow program.   Many musicians have found that MSL is a great resource to help educate fans about this life saving message.  


With the resent leukemia diagnosis of Nargel from the band Behemoth and the resent loss of a close friend of the band Lamb of God the metal music world has been hit hard.   


In the next few weeks Music Saves Lives will launch a full program to educate about the importance of being on the national marrow registry.  You can register now at 


www.dkmsamericas.org/drives/music-saves-lives-teams-dkms